MLM Lead Generation
Probably the most frustrating thing any online marketer experiences at one time or another is the lack of leads being generated for their business. Lead vendors sell them by the millions, but they are usually very expensive and they are sold over and over again. The problem with these leads is most of them simply don’t work because the leads are usually old or not “targeted” as claimed. Sometimes they have come through email harvesting software but usually through incentive advertising.
What’s incentive advertising? These are programs that pay people to view your offer. Like a lot of entrepreneurs starting out I’ve used these kind of leads and I can tell you they suck. They are absolutely useless, period! These people are not interested in your offer, they’re just after their payment for looking at your site. If you want to save yourself a lot of money stay away from these kind of leads.
So What’s the answer? Generating your own leads using some of the methods listed below.
1) TE’S (Traffic Exchanges)
This method is only going to work if your product is something that’s going to help other net marketers get what they want, and that’s to build their business successfully. Just about every member of a traffic exchange is there for one purpose only, and that’s to promote their particular business opportunity or affiliate offer. Don’t you do this however, because nobody is really interested in your business as they are trying to promote theirs. These people will look at your offer if you’ve got credits, but ther’re only after the credits each view gives them.
I use traffic exchanges to promote tools that will help others build their business. In fact, this is my business. Every net marketer needs quality tools to be successful online and this is where you come into the picture. You must have a product that’s going to help someone. You will promote this product first, and then your primary business through the backend, later on down the road.
A business that can be advertised at the back end will usually have some kind of free report that people opt-in to via email. They should get this report as soon as they hit the submit button. Then they will get a series of emails containing your business opportunity links. These emails should also be written in such a way as to offer quality content that’s going to help them in their own business.
If your company is set up right most of the work it takes setting everything up should have been done for you through their system. In this case you’ll just need to learn that system.
If you’re reading this and are in need of a helpful product to promote go here to see how I do it. Notice I’m offering a suite of tools, just what everybody needs. One traffic exchange I use generates around 7-10 leads per week because of the free report and the squeeze pages I’m using. By the way, a squeeze page generator is just one of the tools you’ll need to be successful online, and is part of my tool suite in my home business.
So then, traffic exchanges are a good way to generate your own leads if you promote tools that will help other net marketers to get what they want, successful businesses.
2) Safe Lists
Savvy marketers are using safe lists to generate leads like never before. You may have heard that they’re useless. Well don’t write them off just yet okay, because like traffic exchanges if they are used the right way you will have success with them.
Sending and receiving promotional emails is what safe lists are all about. There is no chance of being accused of spam because everybody involved has agreed to receive such emails.
Safe lists work like traffic exchanges, so you need to offer a product that is going to help others get what they want, success. You simply write an email hit the send button and wait for a response. Generating leads using safe lists can be sporadic at times until you’ve got a winning email. They key to using them is to test every email for responses, chuck out the ones that get a low response rate and keep the ones that get higher responses.
You’ll need ad tracking software for this which you can get online for a small fee and sometimes for free. Just Google “ad tracking” and you should find something. I use my own from my primary business, which is really convenient.
Setting up your TE and safe list campaigns is a simple as following the instructions you’ll receive once you’ve signed up.
One of the best methods to use for getting targeted leads is article writing. There is a lot to be said about this and opinions vary among net marketers. But this is subject matter for another post.
Paul
